Today, pharmaceutical companies have greater access to information about each stage of the end-to-end patient journey. Availability of data has changed and companies can now access data captured by electronic medical records (EMR), specialty pharmacy channel partners and claims data from payers. Integrating patient-level data to support business needs is getting easier, but Pharmaceutical companies need to change how they integrate and work with available patient-related data.
In this article, a ZS analytics and strategy expert outlines the teams that should leverage patient-level data and the critical steps needed to capture the benefits.
Download this article to learn how you can access and integrate patient data for a more in-depth look at the patient journey.